MARKETING ENVIRONMENT &
INFORMATION
PART-1
1. A company’s ________________ consists of the
actors and forces outside marketing that affect marketing management’s ability
to build and maintain successful relationships with target customers.
a) Marketing environment c) Macro environment
b) Micro
environment d) none
2. The ____________consists of the actors close
to the company that affect its ability to serve its customers-the company,
suppliers, marketing intermediaries, customer markets, competitors, and publics.
a) Microenvironment c) Supply chain
b) Macro environment d) none
3. _______________help
the company to promote, sell, and distributes its products to final buyers.
a) marketing intermediaries c) a&b
b) Marketing services d) none
4. _______________ are distribution channel firms
that help the company find the customers or make sales to them.
a) Resellers c)
supply chain
b) Whole seller d)
all the above
5. ________________ firms help the company to
stock and move goods from their points of origin to their destination.
a) physical distribution c) physical services
b) Sales distribution d) none
6. ________________agencies are the marketing
agencies are the marketing consulting firms that help the company target and
promote its products to the right markets.
a) marketing services c) customer services
b) micro environment d) none
7. _______________ Consist of individuals and
households that buy goods and services for personal consumption.
a) consumer markets c) political markets
b) business markets d) a & c
8. ______________buy goods and services for
further processing or for use in their production process, whereas reseller
markets buy goods and services to resell at a profit.
a) business markets c) political markets
b) consumer markets d) none
9. _______________ are made up of government agencies that buy goods and services to produce public services or transfer the goods and services to others who need them.
a) government products c) marketing products
b) consumer products d) none
10. _____________________consist of these buyers
in other countries, including consumers, producers, resellers and governments.
a) international markets c) global markets
b) national markets d) all the above
11. _______________any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.
a) Public c)
government
b) Private d)
none
12. ______________carry news, features, and editorial opinions. They include newspapers, magazines, and radio and television stations.
a) media publics c)
a & b
b) government publics d) none
13. In _______________marketers must often consult the company’s lawyers on issues of product safety, truth in advertising, and other matters.
a) market publics c)
media publics
b) government publics d) none
14. In _______________ a company’s marketing decisions may be questioned by consumers organizations, environmental groups, minority groups and other.
a) citizen-action publics c) media public
b) market publics d)
none
15. ___________________include neighborhood residents and community organization.
a) Local public c)
media public
b) Market public d)
none
16. _______________a Company needs to be concerned about the general public’s attitude toward its products and activities.
a) Local public c) general public
b) Market public d) none
17. ______________include workers, managers, volunteers, and the board of the directors. When employees feel good about their company, this positive attitude spills over to external publics.
a) internal publics c) national publics
b) external public d) none
18. ________________is the study of human
population in terms of size, density, location, age, gender, race, occupation,
and other statistics.
a) Demography c)
economical balance
b) Ecological balance d)
none
19. ___________________factors that affect consumer buying power and spending patterns
a) economic development c) marketing development
b) Economic
factors d)
none
20. __________________differences
noted over a century ago Ernst Engel in how people shift their spending across food, housing, transportation, health
care and other goods and services categories as family income rises.
a) Engel’s laws c)
newton’s law
b) Motion law d)
none
21. ___________________natural resources that are needed as inputs by marketers or that are affected by marketing activities.
a) natural environment c)
psychological environment
b) physical environment d) all the above
22. _____________ Forces that create new technologies, creating new product and market opportunities.
a) technological environment c)
physical environment
b) natural environment d) none
23. The _____________consist of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.
a) political environment c) technological environment
b)
Natural environment d)
none
24. ______________will encounter dozens, or even hundreds, of agencies set up to enforce trade policies and regulation.
a) international marketers c) technical marketers
c) National marketers d) none
25. The________________is made up of institutions and other forces that affect a society’s basic values, perceptions, preferences, and behaviors.
a) cultural environment b) national environment
c) Physical environment d) technological environment
Answers
1) Marketing environment
2) Micro environment
3) Market intermediaries
4) Resellers
5) Physical distributions
6) Market services
7) Consumer market
8) Business market
9) Government products
10) International market
11) Public
12) Media publics
13) Government publics
14) Citizen-action public
15) Local public
16) General public
17) Internal public
18) Demography
19) Economic development
20) Engel’s law
21) Natural environment
22) Technological environment
23) Political environment
24) International marketers
25) Cultural environment
Written by Yuvarani
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