Marketing Managing
Profitable Customer Relationship
1) The
process by which companies create value for customers & build strong
customer relationship to capture value from customer in relation
a)
Marketing c) Supply chain
b)
Production d) None
2) Marketing
must be understood not in old sense of ‘Selling & advertising’ but in new sense of
a)
Satisfying
company target c) a
& b
b)
Satisfying customer needs d) None
3) The
term ‘Human wants that are backed by buying power’ refers to _____________
a)
Needs c)
Demands
b)
Wants d) b & c
4) Customer’s
needs and wants are fulfilled through a______
a)
Market offering c)
market myopia
b)
Market relationship d) none
5) Market
offerings refers to _______________
a)
Product c) Information
or experience
b)
services d) all the above
6) The
mistake of paying more attention to the specific products a company offers than
to the benefits called___________
a)
Market offering c) marketing
process
b)
Market myopia d)
none
7) ____________
are key building blocks for developing & managing customer relationships
a)
Customer value & satisfaction c) Customer satisfaction &
experience
b)
Customer value & company goal d) None
8) ____________
is the act of obtaining a desired object from someone by offering
something in return
a)
Exchange c)
Relationship
b)
Experience d)
None
9) The
set of all actual and potential buyers of a product or service called_________
a)
Market c) marketer
b)
Marketing d) none
10) _______
as the art & science of choosing target markets & building profitable
relationships with them
a)
Marketing process c)
marketing concept
b)
Market management d) None
11) The
____________ holds that consumers will favor products that are available & affordable
a)
Production concept c) Marketing concept
b)
Product concept d)
none
12) The ___ holds that consumers favor products that
offer the most in quality & innovation
a)
Production concept c)
Selling concept
b)
Product concept d)
None
13) The
aim often is to sell what the company makes rather than making what the market
wants
a)
Product concept c)
Production concept
b)
Selling concept d)
None
14) Instead
of product- centered “make & sell” philosophy, the marketing concept is a
Customer-centered______
philosophy
a)
Sense & respond c) click & touch
b)
Lie & sell d) none
15) Marketers
often understand customer needs even
better than the customers themselves called
a)
Product- driving marketing c) customer-driving marketing
b)
Customer-strategy d) None
16) ___
is the overall process of building & maintaining profitable customer
relationship by giving customer value & satisfaction
a)
Customer perceived value c) Machine
b)
Customer satisfaction d) none
17) Delighted
customers not only make repeat purchases, they become ___ who tell others about
their experiences with the product
a)
Customer satisfaction c) Customer value
b)
Customer evangelists d) None
18) Instead
companies now are targeting fewer, more profitable customers called___
a)
Customer relationship management c) Assembler
b)
Selective relationship management d) None
19) The
new view is that marketing is the science and art of finding retaining & growing
profitable consumer_____
a)
Customer relationship management c) customer perceived value
b)
Selective relationship management d) none
20) Working
closely with partners in other company departments & outside the company to
jointly bring greater value to customer called___________
a)
Customer relationship management c) selective relationship management
b)
Partner relationship management d) None
21) ___
combines the total combined customer lifetime values of all of the company
customer
a)
Customer equity c)
customer satisfaction
b)
Customer value d)
none
22) The
impact of recent technology had a major roles in company growth refers to__________
a)
New digital age c) New era age
b)
New technological age d) none
23) The
_______ links individuals & businesses of all types to each other all
around world
a)
Mass media c)
Mobile
b)
Internet d)
none
24) _____
refers to the term ‘the share they get of the customer’s purchasing in their
product categories’
a)
Share of profit c) share of value
b)
Share of customer d) None
25) The
______ describes a longer channel, stretching from raw material to final
products that are carried to final buyers
a)
Marketing channel c) Marketing mix
b)
Supply chain d) None
Written by Yuvarani
Answers:
1.
Marketing
2.
Satisfying
customer needs
3.
Demands
4.
Market
offering
5.
All
the above
6.
Market
myopia
7.
Customer
value & satisfaction
8.
Exchange
9.
Market
10.
Marketing
management
11.
Production
concept
12.
Product
concept
13.
Selling
concept
14.
Sense
& respond
15.
Customer-driving
marketing
16.
Customer
relationship management
17.
Customer
evangelists
18.
Selective
relationship management
19.
Customer
relationship management
20.
Partner
relationship management
21.
Customer
equity
22.
New
digital age
23.
Internet
24.
Share
of customer
25.
Supply
chain
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