CONSUMERS MARKETS AND CONSUMER BUYING
BEHAVIOR
PART-2
1. ________________ occurs when consumers are highly involved with
an expensive, in frequent, or risky purchase but few perceived differences
among brands
a)
Buyer behavior c) consumer behavior
b) Dissonance-reducing buying behavior d) none
2. ________________ occurs when consumers are low involved with
an expensive, little significant
differences among brands
a)
Dissonance-
reducing buying behavior c)
Supply chain
b)
Habitual buying
behavior d)
none
3. _______________ consumer buying behavior in
situation characterized by low consumer involvement but significant perceived brand difference
a)
Habitual buying
behavior c) Dissonance- reducing buying
behavior
b)
Variety-seeking
buying behavior d) none
4. The buying process starts with _______________
in which the consumer recognizes a problem or need
a)
Need c)
need recognition
b)
Need & wants d) all the above
5. ________________ is the stage of the buyer
decision process in which the consumer aroused to search for more information,
the consumer may simply have heightened attention
a)
Information c) information collection
b)
Information
search d) none
6. ________________ is the stage of the buyer
decision process in which the consumer aroused to search for more information
to evaluate alternative brands in choice set
a)
Alternative
evaluation c) subculture
b)
Information
search d) a & c
7. ______________ is refers to the buyer’s
decision about which brand to purchase
a)
Buyer decision c) b & c
b)
Consumer decision
d)
purchase decision
8. ________________ is the stage of the buyer
decision process in which the consumer takes further action after purchase,
based on their satisfied or dissatisfaction
a)
Pre purchase
behavior c) marketing behavior
b)
Post purchase
behavior d) none
9. ______________ is the buyer discomfort caused
by post purchase conflict
a)
Opinion leaders c) global recognition
b)
Cognitive
dissonance d) none
10. _______________ is refers to a good, service
or idea that is perceived by some potential consumer as new
a)
Existing product c) new product
b)
Actual product d)
none
11. We define the ___________ as the “ mental
process through with an individual process from first hearing about an
innovative to final adoption
a)
Adoption process c) a
& b
b)
Actual process d) none
12. The consumer becomes aware of the new product
but lacks information about it are called______________
a)
Data c) information
b)
Awareness d)
none
13. The consumer seeks information about the new
product are known as_______________
a)
awareness c) indicators
b)
interest d) none
14. _______________ is refers to the consumer
considers whether trying the new product makes sense
a)
awareness c) indication
b)
evaluation d) none
15. The consumer tries the new product on a small
scale to improved his or her estimate of its value refers to ____________
a) trail c) stimuli
a) trail c) stimuli
b) Trait d) none
16. In ______________ the consumer decides to make
full and regular use of the new product
a) adoption c) stimuli
a) adoption c) stimuli
b) Strategy d)
none
17. ________________ are venturesome-they try new
ideas at some tricks
a)
innovators c) creators
b)
producer d) none
18. ________________ are guided by respect- they
are opening leaders in the communities & adopt new ideas early but
carefully
a) Early adopters
c) physical
factors
b) Early factors d) none
19. The __________________ are deliberate although
they rarely leaders they adopt new ideas before the average person
a)
Early adopters c) b & c
b)
Early majority d) none
20. The ___________________ are skeptical they
adopt an innovation only after a majority of people have tried it
a)
Late majority c) high majority
b)
Early majority d) all the above
21. _____________ are decision bound- they are
suspicious of changes & adopt the innovation only when it has become
something of a tried itself
a)
Laggard c) motivating
b)
Teaching d) none
22. ________________ is the degree to which the
innovation appears superior to existing products
a) Consumption
advantage c)
relative advantage
b) Human advantage d)
none
23. ______________ is the degree to which the
innovation fit the values & experience of potential consumer
a) Comparability c) compatibility
c)
Competitive
advantage d)
none
24. ________________ is the degree to which the
innovation is difficult to understanding or use
a) comparability b) compatibility
a) comparability b) compatibility
c)
Complexity d) none
25. ________________ is the degree to which the result
of using the innovation can be observed or described to others
a) Comparability b)
compatibility
c)
communicability d)
none
Answers
1)
Dissonance- reduced
buying behavior
2)
Habitual behavior
3)
Variety-seeking
buying behavior
4)
Need recognition
5)
Information
search
6)
Alternative
evaluation
7)
Purchase decision
8)
Post-purchase
behavior
9)
Cognitive
dissonance
10) New product
11) Adoption process
12) Awareness
13) Interest
14) Evaluation
15) Trial
16) Adoption
17) Innovators
18) Early-adopters
19) Early-majority
20) Late-majority
21) Laggards
22) Relative advantage
23) Compatibility
24) Complexity
25) communicability
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