CONSUMERS MARKETS AND CONSUMER BUYING
BEHAVIOR
PART-1
1. ________________ refers to the buying behavior
of final consumers-individuals and households who buy goods and services for
personal consumption.
a) Buyer behavior c) consumer behavior
b) Consumer
buyer behavior d) none
2. All the individuals and households who buy or
acquire goods and services for personal consumption ____________
a) Market c) Supply
chain
b) Consumer market d) none
3. _______________
consists of the four Ps: product, price, place & promotion
a) Marketing strategy c) a & b
b) Marketing stimuli d) none
4. _______________ is the set of basic values,
perceptions, wants and behavior learned by a member of society from family and
other important institutions
a) Culture c)
product
b) consumption d)
all the above
5. Marketers are always trying to spot
____________ in order to discover new products that might be wanted
a) culture c) subculture
b) cultural shifts d)
none
6. ________________ is a group of people with
shared value systems based on common life experienced and situations
a) Culture c) cultural
shifts
b) Subculture d) none
7. _______________ are society relatively
permanent and ordered division in a society whose members share similar values,
interests and behavior
a) Social class c) subculture
b) Subclass d) a & c
8. A consumer’s behavior also is influenced by ______________,
such as the consumer’s small groups, family, and social roles and status.
a) Social factors c) physical
factors
b) Human factors d) none
9. _______________ two or more people who
interact to accomplish individual or
mutual goals.
a) Group c) marketing
products
b) Subgroup d) none
10. ______________ person within a reference group
who, because of special skills, knowledge personality or other characteristics
exerts social influence on others
a) Opinion leaders c) global leaders
b) Market leaders d)
none
11. Marketers use _______________ by enlisting or
even creating opinion leaders to spread the word about their brands
a) Buzz marketing c)
mutual marketing
b) marketing d)
none
12. A new type of social interaction has exploded
onto the scene - online______________ carried out over internet media ranging
from blogs to social networking
a) networking c)
a & b
b) social networking d) none
13. A buyer’s decisions also are influenced by _______________
such as the buyer’s age and life-cycle stage, occupation, economic situation,
life style and personality and self-concept.
a) networking c)
media marketing
b) personal characteristics d) none
14. In _______________ point to a recession,
marketers can take steps to redesign, reposition and reprice their products
closely.
a) Economic indicators c) signal indicators
b) Physical indicators d) none
15. _______________ is a person’s pattern of
living as expressed in his or her activities, interests and opinions.
a) Lifestyle c)
media signal
b) Modern stimuli d)
none
16. _______________ refers to the unique
psychological characteristics that lead to relatively consistent and lasting
responses to one’s environment.
a) personality c) stimuli
a) personality c) stimuli
b) characters d)
none
17. A ______________ is the specific mix of human
traits that may be attributed to a particular brand
a) brand personality c)personality
a) brand personality c)personality
b) stimuli personality d) none
18. The basic ________________ is that people’s
position contributes to and reflects their identities that are, we are what we
have.
a) Self-concept c)
economical balance
b) Self-concept premises d) none
19. A person’s buy choice are further influenced
by four major___________________ ”motivation, perception, learning and believes
and attitude”
a) Psychological factors c) physical factors
b) Economic factors d)
none
20. A need
__________________that is sufficiently
pressing to direct the person to seek satisfaction of the need
a) motive c)
motion
b) Motion law d) none
21. ___________________ is the process by which
people select, organize, interpret information to form a meaningful picture
a) Perception c) psychological environment
b) Indicators d) all the above
22. _____________ changes in an individual’s
behavior arising from experience
a) Learning c) motivating
b) Teaching d) none
23. A _____________ descriptive thought that a
person has about something.
a) belief c) technology
a) belief c) technology
b) Human
efforts d)
none
24. A
person’s ______________ relatively consistent evaluation, feelings, &
tendencies towards an object or idea.
a) learning c) attitude
a) learning c) attitude
c) motivation d)
none
25. Consumers undertake ________________ when they
are highly involved in a purchase and perceive sufficient difference.
a) consumer buying behavior b) national environment
a) consumer buying behavior b) national environment
c) Complex buying behavior d) none
Written by Yuvarani
Answers
1) Consumer buyer behavior
2) Consumer market
3) Marketing stimuli
4) Culture
5) Culture shift
6) subculture
7) social class
8) social factors
9) group
10) opinion leaders
11) Buzz marketing
12) Social networking
13) Personal factors
14) Economic indicators
15) Lifestyle
16) Personality
17) Brand personality
18) Self-concept premises
19) Psychological factors
20) Motive
21) Perception
22) Learning
23) Belief
24) Attitude
25) Complex buying behavior
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