Marketing Aptitude for Bank Exams CONSUMERS MARKETS AND CONSUMER BUYING BEHAVIOR - 2

CONSUMERS MARKETS AND CONSUMER BUYING BEHAVIOR

PART-2

1.      ________________  occurs when consumers are highly involved with an expensive, in frequent, or risky purchase but few perceived differences among brands

a)      Buyer behavior                                               c) consumer behavior

b)      Dissonance-reducing  buying behavior                   d) none

2.      ________________  occurs when consumers are low involved with an expensive, little significant  differences among brands

a)      Dissonance- reducing buying behavior          c) Supply chain

b)      Habitual buying behavior                               d) none

3.      _______________ consumer buying behavior in situation characterized by low consumer involvement but  significant perceived brand difference

a)      Habitual buying behavior                               c) Dissonance- reducing buying behavior

b)      Variety-seeking buying behavior                    d) none

4.      The buying process starts with _______________ in which the consumer recognizes a problem or need

a)      Need                                                                c) need recognition

b)      Need & wants                                                 d) all the above

5.      ________________ is the stage of the buyer decision process in which the consumer aroused to search for more information, the consumer may simply have heightened attention

a)      Information                                                     c) information collection

b)      Information search                                         d) none

6.      ________________ is the stage of the buyer decision process in which the consumer aroused to search for more information to evaluate alternative brands in choice set

a)      Alternative evaluation                                    c) subculture

b)      Information search                                         d) a & c

7.      ______________ is refers to the buyer’s decision about which brand to purchase

a)      Buyer decision                                                            c) b & c

b)      Consumer decision                                         d) purchase decision

8.      ________________ is the stage of the buyer decision process in which the consumer takes further action after purchase, based on their satisfied or dissatisfaction

a)      Pre purchase behavior                                    c) marketing behavior

b)      Post purchase behavior                                  d) none

9.      ______________ is the buyer discomfort caused by post purchase conflict

a)      Opinion leaders                                              c) global recognition

b)      Cognitive dissonance                                      d) none

10.  _______________ is refers to a good, service or idea that is perceived by some potential consumer as new

a)      Existing product                                              c) new product

b)      Actual product                                                d) none

11.  We define the ___________ as the “ mental process through with an individual process from first hearing about an innovative to final adoption

a)      Adoption process                                            c) a & b

b)      Actual process                                                 d) none

12.  The consumer becomes aware of the new product but lacks information about it are called______________

a)      Data                                                                c) information

b)      Awareness                                                       d) none

13.  The consumer seeks information about the new product are known as_______________

a)      awareness                                                       c) indicators

b)      interest                                                            d) none

14.  _______________ is refers to the consumer considers whether trying the new product makes sense

a)      awareness                                                       c) indication

b)      evaluation                                                       d) none

15.  The consumer tries the new product on a small scale to improved his or her estimate of its value refers to ____________
a) trail                                                                   c) stimuli

b) Trait                                                                  d) none

16.  In ______________ the consumer decides to make full and regular use of the new product
 a) adoption                                                           c) stimuli

b) Strategy                                                                        d) none

17.  ________________ are venturesome-they try new ideas at some tricks

a)      innovators                                                       c) creators

b)      producer                                                        d)  none

18.  ________________ are guided by respect- they are opening leaders in the communities & adopt new ideas early but carefully

a) Early adopters                                      c) physical factors

b) Early factors                                         d) none

19.  The __________________ are deliberate although they rarely leaders they adopt new ideas before the average person

a)      Early adopters                                                 c) b & c

b)      Early majority                                                 d) none

20.  The ___________________ are skeptical they adopt an innovation only after a majority of people have tried it

a)      Late majority                                                  c) high majority

b)      Early majority                                                 d) all the above

21.  _____________ are decision bound- they are suspicious of changes & adopt the innovation only when it has become something of a tried itself

a)      Laggard                                                           c) motivating

b)      Teaching                                                         d) none

22.  ________________ is the degree to which the innovation appears superior to existing products

a) Consumption advantage                                   c) relative advantage

b) Human advantage                                            d) none

23.  ______________ is the degree to which the innovation fit the values & experience of potential consumer

a) Comparability                                                   c) compatibility

c)      Competitive advantage                                  d) none

24.  ________________ is the degree to which the innovation is difficult to understanding or use
 a) comparability                                                  b) compatibility

c)      Complexity                                                      d) none

25.  ________________ is the degree to which the result of using the innovation can be observed or described to others

a) Comparability                                                   b) compatibility

c)      communicability                                             d) none

Answers

1)      Dissonance- reduced buying behavior

2)      Habitual behavior

3)      Variety-seeking buying behavior

4)      Need recognition

5)      Information search

6)      Alternative evaluation

7)      Purchase decision

8)      Post-purchase behavior

9)      Cognitive dissonance

10)  New product

11)  Adoption process

12)  Awareness

13)  Interest

14)  Evaluation

15)  Trial

16)  Adoption

17)  Innovators

18)  Early-adopters

19)  Early-majority

20)  Late-majority

21)  Laggards

22)  Relative advantage

23)  Compatibility

24)  Complexity

25)  communicability

Marketing Aptitude for Bank Exams CONSUMERS MARKETS AND CONSUMER BUYING BEHAVIOR

CONSUMERS MARKETS AND CONSUMER BUYING BEHAVIOR

PART-1

1.      ________________ refers to the buying behavior of final consumers-individuals and households who buy goods and services for personal consumption.

a)      Buyer behavior                                   c) consumer behavior

b)      Consumer buyer behavior                           d) none

2.      All the individuals and households who buy or acquire goods and services for personal consumption ____________                                                                             

a)      Market                                                            c) Supply chain

b)      Consumer market                               d) none

3.       _______________ consists of the four Ps: product, price, place & promotion

a)      Marketing strategy                 c) a & b

b)      Marketing stimuli                   d) none

4.      _______________ is the set of basic values, perceptions, wants and behavior learned by a member of society from family and other important institutions                                         

a)      Culture                                                            c) product       

b)      consumption                                       d) all the above

5.      Marketers are always trying to spot ____________ in order to discover new products that might be wanted                                                                                         

a)      culture                                                 c) subculture

b)      cultural shifts                                      d) none

6.      ________________ is a group of people with shared value systems based on common life experienced and situations  

a)      Culture                                                            c) cultural shifts

b)      Subculture                                           d) none

7.      _______________ are society relatively permanent and ordered division in a society whose members share similar values, interests and behavior                                                                

a)      Social class                                          c) subculture

b)      Subclass                                               d) a & c

8.      A consumer’s behavior also is influenced by ______________, such as the consumer’s small groups, family, and social roles and status.         

a)      Social factors                                      c) physical factors

b)      Human factors                                                d) none

9.      _______________ two or more people who interact  to accomplish individual or mutual goals.

a)      Group                                                  c) marketing products

b)      Subgroup                                             d) none

10.  ______________ person within a reference group who, because of special skills, knowledge personality or other characteristics exerts social influence on others                                      

a)      Opinion leaders                                  c) global leaders

b)      Market leaders                                   d) none

11.  Marketers use _______________ by enlisting or even creating opinion leaders to spread the word about their brands                                                                  

a)      Buzz marketing                                   c) mutual marketing

b)      marketing                                           d) none

12.  A new type of social interaction has exploded onto the scene - online______________ carried out over internet media ranging from blogs to social networking                         

a)      networking                                          c) a & b

b)      social networking                                d) none

13.  A buyer’s decisions also are influenced by _______________ such as the buyer’s age and life-cycle stage, occupation, economic situation, life style and personality and self-concept.    

a)      networking                                          c) media marketing

b)      personal characteristics                     d) none

14.  In _______________ point to a recession, marketers can take steps to redesign, reposition and reprice their products closely.

a)      Economic indicators                           c) signal indicators

b)      Physical indicators                              d) none

15.  _______________ is a person’s pattern of living as expressed in his or her activities, interests and opinions.

a)      Lifestyle                                               c) media signal

b)      Modern stimuli                                   d) none

16.  _______________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one’s environment.
a) personality                                            c) stimuli

b) characters                                             d) none

17.  A ______________ is the specific mix of human traits that may be attributed to a particular brand
 a) brand personality                                c)personality

b) stimuli personality                                d) none

18.  The basic ________________ is that people’s position contributes to and reflects their identities that are, we are what we have.                                                           

a)      Self-concept                                        c) economical balance

b)      Self-concept premises                        d)  none

19.  A person’s buy choice are further influenced by four major___________________ ”motivation, perception, learning and believes and attitude”

      a) Psychological factors                                  c) physical factors      

       b)  Economic factors                                      d) none

20.    A need  __________________that is sufficiently pressing to direct the person to seek satisfaction of the need                                                                  

a)      motive                                                             c) motion

b)      Motion law                                                      d) none

21.  ___________________ is the process by which people select, organize, interpret information to form a meaningful picture                                                                                  

a)      Perception                                                       c) psychological environment

b)      Indicators                                                        d) all the above                                              

22.  _____________ changes in an individual’s behavior arising from experience                         

a)      Learning                                                          c) motivating

b)      Teaching                                                         d) none

23.  A _____________ descriptive thought that a person has about something.
  a) belief                                                               c) technology

  b) Human efforts                                                            d) none

24.   A person’s ______________ relatively consistent evaluation, feelings, & tendencies towards an object or idea.
 a) learning                                                           c) attitude

c)      motivation                                                       d) none

25.  Consumers undertake ________________ when they are highly involved in a purchase and perceive sufficient difference.
 a) consumer buying behavior                              b) national environment

c)      Complex buying behavior                               d) none

                                                                                       Written by Yuvarani

Answers

1)      Consumer buyer behavior

2)      Consumer market

3)      Marketing stimuli

4)      Culture

5)      Culture shift

6)      subculture

7)      social class

8)      social factors

9)      group

10)  opinion leaders

11)  Buzz marketing

12)  Social networking

13)  Personal factors

14)  Economic indicators

15)  Lifestyle

16)  Personality

17)  Brand personality

18)  Self-concept premises

19)  Psychological factors

20)  Motive

21)  Perception

22)  Learning

23)  Belief

24)  Attitude

25)  Complex buying behavior